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What do you mean? That is to say, when you search for a keyword, there will be a large number of Youtube videos on the results page of Google SERP, indicating that this keyword is more suitable for Youtube video ranking. Many users will watch your video when this keyword reaches a certain number of searches. So you bury keywords in the title and description box of the video. Remember to put the URL of the website in the video description box. So users can click right into your site.
We study the difference between Youtube ranking and Google SEO from the following aspects:

1. Ranking time

Youtube video keyword ranking can be ranked within 24 hours if in 48 hours of good performance of the optimization indicators, will always maintain the top order, and Google SEO ranking will not see the effect in the short term, it takes at least half a year, some big words may take 1 year longer.

2. CTR click rate

For some products suitable for video display, beauty makeup classes, electronics, outdoor products, if you use the video display and video to get good rankings, traffic actually also is excellent, if it is with the help of the Youtube reds promotion, detonated a video, so traffic doesn’t have to worry about.

Google SEO click-through rate is affected by the title and description of the page. For example, if you see a page with a lot of display but no click from Google Console, your title needs to be changed, but it takes at least 1 month from the change to see the effect.

3. Youtube rankings indirectly boost Google rankings

Google doesn’t give a clear signal, but several foreign SEO gurus Brian Dean and Neil Patel, have done some tests to prove that Youtube indirectly promotes site rankings.

1, YouTube itself is Google’s own product, in terms of weight will take care of some, although you leave the link below the video description box is non-follow, can not directly transfer weight to your site, but in terms of traffic, quality is high.

2, Weighted Youtube channels have a more significant impact on website ranking than unweighted channels. That is to say, a link left below the video description of hundreds of thousands of celebrities is more important than the link left on your own channel, which actually follows the principle of Google ranking authority.

3, if Youtube drainage to an independent station, station optimization is better, users stay for a long time, low jump rate, high user experience, Google will naturally improve your ranking, of course, this belongs to the category of SEO optimization within the station.

4. Youtube influences users’ decisions

Visitor source channel cross is an inevitable phenomenon, many users he from Google search to your website, enter your website will not place an order immediately, after visitors path there are some users will direct lost, this part of the lost user actually is not entirely is not interested in your product, could they are run to continue to know your products on other channels.

The most common is to search for your brand on Youtube to see if anyone has made a video review of your product, while others go to third-party review sites to check your product reviews and do some research before placing an order.

Especially for B2C sellers, Youtube influencers’ influence on customer conversion can reach 40%, while B2B visitors may not be so picky. After all, B2B purchasing is a long back and forth process.

5. Ranking factors

Google SEO ranking is affected by site optimization and site link factors, the site is the site open speed, HTTPS certificate, page TDK tag, image Alt tag, anchor text link construction, content marketing, etc., the site is outside the chain construction, whether to get the high weight of the relevant industry outside the chain.

However, Youtube’s ranking factors are measured by viewing time, interaction rate, likes, comments, retweets, etc., and more by the popularity of a video.

In conclusion, we know the difference between Youtube ranking and Google ranking. However, Youtube ranking is relatively easy, so I strongly recommend that you make good use of Youtube videos for brand awareness.